firstthousandusers
  1. 01Idea and validation
  2. 02Waitlist
  3. 03Private beta
  4. 04Launch
  5. 05First 100 users
  6. 06First 1,000 users

STAGE 05 OF 06 · 4 GUIDES

First 100 users

After launch, users come from repeatable, mostly manual work: writing to people, asking for referrals, and showing up where the product is useful.

See this stage on the map
  1. Ask your users for referralsAsk users who got value from the product to introduce it to one specific person, right after they got that value.Free · Under 1 hourFits
  2. Answer questions where they are askedSearch communities and Q&A sites for people describing the problem, and give a useful answer that mentions the product only where it helps.Free · OngoingFits
  3. List in integration marketplacesPublish the product in the app directories of tools your users already use, such as Slack, Shopify, Zapier, Notion or the Chrome Web Store.Free · A dayFits
  4. Email every new signup personallySend each new user a short personal email asking why they signed up, and reply to every answer.Free · OngoingFits