firstthousandusers
  1. 01Idea and validation
  2. 02Waitlist
  3. 03Private beta
  4. 04Launch
  5. 05First 100 users
  6. 06First 1,000 users

STAGE 02 OF 06 · 4 GUIDES

Waitlist

A waitlist collects people who want the product before it exists. Its main use is a list of people you can email and talk to when there is something to try.

See this stage on the map
  1. Set up a waitlist landing pageOne page that states the problem and who it is for, and collects an email address, so you have people to contact when there is something to try.Free · A dayFits
  2. Build in publicPost regular, specific updates about what you are building and what you learned, so people follow the project before it launches.Free · OngoingFits
  3. List on pre-launch directoriesSubmit your waitlist page to directories that feature upcoming products, to collect early signups and your first links.Free · Under 1 hourFits
  4. Add a referral step to your waitlistAfter signup, give each person a link to share and a concrete reason to share it, such as earlier access.Free · Under 1 hourFits