firstthousandusers
  1. 01Idea and validation
  2. 02Waitlist
  3. 03Private beta
  4. 04Launch
  5. 05First 100 users
  6. 06First 1,000 users

STAGE 04 OF 06 · 5 GUIDES

Launch

A public launch puts the product in front of many people over one or two days. Most of the traffic is short-lived. What lasts is signups, feedback and links back to your site.

See this stage on the map
  1. Post a Show HN on Hacker NewsShare something people can try right away, write a plain first comment, and answer every question for the rest of the day.Free · A dayFits
  2. Launch on Product HuntPrepare the listing and assets in advance, launch at 12:01 a.m. Pacific time, and tell your own list and communities on the day.Free · A dayFits
  3. Submit to startup directoriesList your product on relevant startup and software directories for a steady trickle of visitors and links back to your site.Free · A dayFits
  4. Share your launch on RedditPost in the few subreddits that allow project posts, follow each one’s rules, and write as a member rather than an advertiser.Free · Under 1 hourFits
  5. Get featured in new-product newslettersSend a short, specific pitch to newsletters that cover new tools in your category.Free · Under 1 hourFits