firstthousandusers
  1. 01Idea and validation
  2. 02Waitlist
  3. 03Private beta
  4. 04Launch
  5. 05First 100 users
  6. 06First 1,000 users

STAGE 03 OF 06 · 4 GUIDES

Private beta

A small group uses the real product. The goal is to find what breaks and what brings people back, not growth.

See this stage on the map
  1. Cold outreach to your first 20 usersFind 20 specific people who have the problem, write to each of them individually, and offer to set them up yourself.Free · A dayFits
  2. Recruit beta testers in niche communitiesPost in the communities your users belong to, describe the problem plainly, and ask for a small number of testers.Free · Under 1 hourFits
  3. Onboard every beta user on a callSet up the first users yourself on a short call and note where they get stuck.Free · OngoingFits
  4. List on beta-testing platformsSubmit to sites that connect products looking for early testers with people who want to try new things.Free · Under 1 hourFits