1. Idea and validation
  2. Waitlist
  3. Private beta
  4. Launch
  5. First 100 users
  6. First 1,000 users
Directories

List on beta-testing platforms

Submit to sites that connect products looking for early testers with people who want to try new things.

What's requiredAbout an hour to prepare assets, then 10–20 minutes per platform.
Accounts
Accounts on the platforms you submit to, a Reddit account with some history, an Apple developer account for TestFlight if you build for iOS.
Assets
A working signup or invite link, a one-line tagline, a 150-word description, a logo, 3–5 screenshots.
Time
About an hour to prepare assets, then 10–20 minutes per platform.
Cost
Free for most listings. Some platforms sell paid fast-track or featured spots.
Prerequisites
A beta anyone can sign up for without waiting for you, and a way to collect feedback.

What to do

  1. Make sure a stranger can get in without you. Beta platforms send people who click once and leave if they hit a wall. Test the signup in a private window: no manual approval, no broken email confirmation, a clear first step after login.
  2. Prepare one set of assets and reuse it. Write a tagline under 60 characters, a 150-word description that starts with the problem, and a short “what we need from testers” line. Have a square logo and 3–5 screenshots ready. Keep it all in one doc so each submission takes minutes.
  3. Start with the dedicated beta directories. These exist to connect early products with people who like trying them:
    • BetaList, the best known. Free listings can wait in a queue for weeks; check the current options on their submit page.
    • BetaPage and similar smaller beta directories, which usually list faster.
    • Product Hunt’s upcoming or coming-soon pages, if you plan a launch there later. Followers collected now get notified on launch day. See Product Hunt launch.
  4. Post in subreddits made for testers. r/alphaandbetausers and r/TestMyApp exist for exactly this. Read each sidebar first. Write the post as a request: what it does, who it is for, what you want tested, and how to get access. Answer every comment the same day.
  5. For mobile apps, use public test links. On iOS, create a TestFlight public link and put it everywhere you list. On Android, use an open or closed testing track in Google Play Console with an opt-in link. A direct install link converts much better than “join our waitlist”.
  6. Submit slow platforms first. Anything with a review queue goes out on day one; instant listings like subreddits go last, when you can watch replies. Track each one in a spreadsheet: platform, date, status, live URL, signups.
  7. Tag your links so you know what works. Add ?ref=betalist or a UTM tag to each submitted link. After two weeks, you will know which one or two platforms brought testers who actually used the product.
  8. Ask every tester one question inside the product. A short in-app prompt or an email on day two: “What almost stopped you from trying this?” Platform visitors are curious, not committed, so ask early while they are still around.

Automate submissions with SubmitMap

Submitting to a dozen beta platforms by hand means retyping the same description a dozen times and guessing which ones you even qualify for. SubmitMap tracks 826 launch platforms and directories with their real eligibility rules, and lets the AI agent you already use do the submitting.

  • Connect it to your agent. It works over MCP with Claude, Claude Code, Codex, Cursor and VS Code. There is no separate bot; your agent uses your existing subscription. Create a SubmitMap account, create a token, and add the SubmitMap MCP server to your agent.
  • Describe your product once. Name, URL, category and descriptions are stored and reused for every form.
  • Check eligibility. The agent checks all 826 platforms and tells you what disqualifies you. For beta platforms this matters: many need a working signup, not just a waitlist, and some only take certain categories.
  • Get a submission order. The agent plans the order with slow-review platforms first, so long queues start early.
  • Let the agent fill the forms in your own browser. It works while you are signed in and pauses for you on CAPTCHAs and logins.
  • Track everything on one dashboard. Each submission is recorded with platform, date, what you wrote, listing status and whether the link is dofollow.

Browsing and eligibility checks are free and unlimited. The free plan covers 1 product and 10 tracked submissions, which is enough for the core beta platforms. Paid plans: Indie $9/mo (100 submissions/mo), Studio $15/mo (3 products, unlimited), Unlimited $29/mo or $190/yr, Lifetime $250. The manual steps above still work; this is a shortcut, not a requirement.

Why it works

People on beta platforms have opted in to trying unfinished things. They expect bugs and are more forgiving than normal visitors, so they are a good first audience when you have no audience of your own. A handful of listings also gives you a few early backlinks and lets you test your description on strangers.

How it gets users

Usually modest. A listing on a larger beta directory often brings somewhere from a few dozen to a couple of hundred visits, and a fraction of those sign up. Smaller directories may bring only a handful. Tester subreddits can bring 5–20 engaged testers from a good post. Many signups from these platforms are other founders and curious browsers who try once and leave; expect a small core of real testers. Mobile apps and games with a direct install link tend to do better than B2B tools.

Common mistakes

  • Listing before signup works for strangers, so the traffic hits a waitlist or a broken flow.
  • Writing a vague description that names features instead of the problem.
  • Not tagging links, so you cannot tell which platform brought real users.
  • Paying for fast-track on every platform before you know which audience fits.
  • Treating platform signups like committed users instead of asking for feedback right away.

Next steps

This guide is connected to these guides on the map. Numbered ones come next; faded ones come before it.

  1. 104 Launch · Launch platformsLaunch on Product HuntPrepare the listing and assets in advance, launch at 12:01 a.m. Pacific time, and tell your own list and communities on the day.
  2. 204 Launch · DirectoriesSubmit to startup directoriesList your product on relevant startup and software directories for a steady trickle of visitors and links back to your site.